Things to do in London in January

Take advantage of January's reduced crowds to explore London's iconic landmarks and world-class museums entirely at your own pace. Not only are many celebrated attractions free to enter, ensuring an affordable and enriching visit, but the city also pulses with vibrant festivals, major exhibitions, the spectacular New Year's Day Parade and more. This combination of cultural activity and quieter sightseeing makes January a truly perfect time to experience the best of the capital. 

1. London Parade 2026 (1 Jan, 1 to 4:30pm)

If you're looking for where the fun is in central London on New Year's Day, it's right here on the route between Piccadilly and Whitehall. Witness over 10,000 performers including marching bands, cheerleaders, massive balloons and dazzling floats that bring spectacular colour and energy to the heart of Westminster.

Location: Piccadilly, Regents Street, St James’s, Pall Mall, Trafalgar Square and Whitehall.

Free-standing for the general public.

2. Hidden London Guided Tours (Until 31 Jan, Wednesdays to Sundays) 

Explore the closed-off parts of the Tube with London Transport Museum’s exclusive hidden London guided tours. This month you can explore former passenger corridors lined with 1960s original posters at Euston, secret parts of Green Park with a fascinating wartime history and the original Edwardian corridors of Piccadilly Circus, closed to the public since 1929.

3. January Blues Festival (2 to 31 Jan 2026)

This popular annual London event celebrates the best of the blues genre and, for 2026, will be hosted at 229 Great Portland Street. Prepare for performances by numerous acclaimed artists, including Eric Bibb, The Animals, King King, and Fantastic Negrito.

Location: 229 Great Portland Street, London, W1W 5PN.

4. Winter Lights at Canary Wharf (20 to 31 Jan 2026, 5 to 10pm)

In January 2026, the spectacular Winter Lights festival returns for its milestone tenth edition! This highly anticipated, annual favourite showcases breath-taking light artwork from acclaimed studios and artists worldwide.

Location: Throughout Canary Wharf.

5. London’s Newest Experience at SKYSCAPE London

Step into SPYSCAPE, the immersive experience that turns you into the agent. Break codes, run surveillance, and navigate a laser tunnel right in the heart of London. Find out if you're a Mastermind, a Strategist, or a Gadgeteer. This is your chance to discover your true spy potential.

Location: 45 Wellington St, Covent Garden, WC2E 7BN.

6. Official London Theatre New Year Sale (Now on sale until 31 Jan)

Start 2026 with unforgettable experiences in London’s West End and beyond! Official London Theatre’s New Year Sale is bringing you fantastic deals on your favourite shows, with tickets available from just £10 to £60. Book tickets for selected 2026 performances to share the magic of theatre with a friend or discover the thrill of live performance for yourself – there's something for everyone!

7. Indulge in a Romantic Hotel Escape in London (Now on sale)

Treat your special someone to an unforgettable experience in the vibrant City of London. Your luxurious evening begins with a complimentary bottle of chilled Champagne and a personalised cake crafted by Blue Orchid Hospitality’s in-house patisserie. Indulge in an exquisite three-course candlelit dinner, choosing a romantic setting neighbouring the world-famous Tower of London or in a leafy enclave of Westminster. To complete the experience, enjoy a relaxed continental breakfast the next morning before heading out to explore all that London has to offer.

Location: 100 Minories, London, EC3N 1JY.

8. Natural History Museum (Open Daily)

Dive into billions of years of history at London’s Natural History Museum, housed in a breath-taking architectural masterpiece. Explore world-famous exhibits, including colossal dinosaur skeletons and the awe-inspiring blue whale suspended in Hintze Hall. It’s an unforgettable journey of discovery, perfect for all ages and interests.

General admission is free.

Location: Cromwell Road, London, SW7 5BD.

9. Guildhall Art Gallery (Open Daily)

Tucked away in the historic heart of the City of London, Guildhall Art Gallery is a true gem that offers an extraordinary dual experience for tourists.

Step inside to explore the magnificent art collection of the City of London Corporation, showcasing over 400 years of painting from impressive 17th-century portraits to dramatic Victorian and Pre-Raphaelite masterpieces.

Below the gallery, you will descend into a truly unique space: the preserved ruins of the 2,000 year-old London’s Roman Amphitheatre, where gladiators once fought!

General admission is free.

Location: Guildhall Yard, London, EC2V 5AE.